Welcome to our Privacy Policy. In this document, we will explain who we are, how we handle your information, and the protection measures we take to ensure security and transparency in our relationship with you.
First, who is %STENAME%?
We are %STENAME%, a platform committed to sharing valuable financial information in a clear, accessible, and efficient manner. Our mission is to help you understand and select financial products and services that best match your needs and preferences. We want you to make informed financial decisions, with confidence, security, and transparency. We value your privacy and are committed to protecting your personal data with the same care we apply to our own.
We also recognise the importance of explaining how we process your personal data, including in the context of companies that are part of our group. That is why we present this Privacy Policy, in accordance with Regulation (EU) 2016/679 (the General Data Protection Regulation – GDPR) and the guidance provided by the Belgian Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit).
This Policy explains how your personal data is used on our website, both to promote our own services and content and to support the display and recommendation of third-party products and services.
Please note that this Privacy Policy does not apply to websites or services operated by third parties outside our control. We are not responsible for your interactions with those third parties, even if they are recommended by us.
To begin, what is data and what data are we talking about?
To answer this question, it is essential to understand some terms that we will use throughout this Policy:
- Personal data means any information that relates to an identified or identifiable natural person. This includes information you provide to us, as well as data we collect from public sources or partners. Personal data may include your name, contact details, identification numbers, online identifiers, and more. The definition is consistent with Article 4 of the GDPR.
- Non-personal data refers to information that cannot identify you directly or indirectly. This includes, for example, pages you visited, access times, links clicked, and device data that does not reveal your identity.
- User means any individual or legal entity that accesses or uses our services, regardless of the technology used (mobile devices, computers, browsers, applications, or any other digital environment). In the context of the GDPR, the user is also referred to as the data subject.
How do we access your data?
The type and amount of data we collect may vary depending on your choices, consents, and how you interact with our website. We collect data through the following means:
- Data you provide directly: This includes any personal data you enter when completing forms, subscribing to content, downloading resources (such as eBooks and quizzes), or participating in recruitment processes. Examples include your name, email address, phone number, postal address, and date of birth.
- Data from third parties: We may also receive personal data from public sources, service providers, and partners, always in accordance with applicable laws and with your consent where required. Social media platforms such as Facebook, Google, or Instagram may share data with us, provided you have authorised this sharing, to improve your experience and deliver more relevant content and offers.
- Browsing data: Even if you do not fill in forms or download content, we may collect certain information about your browsing activity. This data does not identify you directly but may include pages visited, access times, clicks on links, content viewed or saved, approximate location (based on IP address), device characteristics (such as operating system, browser type, device identifiers), and your internet connection details.
Why do we use your data?
%STENAME% is a financial platform dedicated to improving the lives of its users by providing knowledge and guidance to help them choose the most suitable financial products and services available on the market. To fulfil this mission, we use advanced technology to recommend solutions that are relevant to your circumstances and needs.
To offer these personalized recommendations, we need to understand who you are. That is why we collect and analyse your data. This enables us to suggest products and services that truly fit your profile – whether they are from our own offerings or those of third parties.
You may ask: with so many free suggestions, how does %STENAME% generate revenue?
The answer is simple: our revenue, which is essential to maintaining the platform and supporting continuous investment in technology, comes primarily from the display and promotion of financial advertisements. This advertising is targeted and data-driven, which is a legitimate and effective practice under the GDPR. It allows you to see ads that are more relevant to your profile while supporting our free educational content.
It is important to highlight that we use third-party services to deliver these ads. These services may use cookies or similar technologies, such as web beacons, to collect information about your interaction with the ads, including clicks or interest shown. However, %STENAME% does not have access to this data and is not responsible for information collected by third parties, as these processes are beyond our control. For more details, please consult our Cookie Policy.
%STENAME% uses ads from the Google AdSense network, which relies on cookies to display ads based on your preferences and browsing activity. For example, the DART cookie enables the delivery of personalised ads based on your browsing habits.
Although certain features of %STENAME% may be used without registration, some tools – such as the comparison of financial products or requesting a specific offer – may require you to register by providing personal data such as your name and email address. In such cases, your data will be processed in compliance with the General Data Protection Regulation (GDPR).
How do we use your data?
%STENAME% uses your data for the following purposes:
- Accurate and secure identification: To protect your account and prevent fraud, we ensure that your identity is correctly verified
- Personalised product and service recommendations: Based on your profile, we suggest offers that better match your needs and improve your experience on our site
- Communication: We use your data to communicate with you more effectively, including by sending emails with relevant content, updates, and offers
- Research and technology improvement: We may use your data, in a pseudonymised or anonymised format, for studies and to enhance our recommendation technology and other systems
Does %STENAME% share your data?
First and foremost, %STENAME% does not sell your personal data. However, we may share your personal data with companies within our group or with third parties under specific circumstances and always in compliance with the GDPR.
- Group companies: %STENAME% operates several websites within the financial segment. All these websites are clearly identified as part of the %STENAME% group. Your data may be processed across these platforms to offer content and services aligned with our business activities
- Third-party partners: As a rule, we share only non-personal or aggregated behavioural data. However, we may share personal data to suggest financial products that fit your needs or when you request a product or service from a partner
- Authorised use only: Our partners are permitted to use your personal data strictly for the purposes defined in our agreements. They are not allowed to use it for any other purpose. Any partner with access to your data must respect the terms of this Privacy Policy and applicable data protection legislation, including the GDPR
- Administrative and operational purposes: We may share personal data for internal operations such as analytics, planning, service improvements, and risk management
- Legal compliance: We may disclose data if required by law, by court order, or at the request of a competent regulatory authority
- Legal and contractual enforcement: We reserve the right to cooperate with judicial and public authorities. We may share personal data to assert legal claims, defend our rights, fulfil contracts, or protect the safety of users and team members
- Administrative requests: In the event of a request from a public authority, we may share data only with your prior authorisation, as outlined in our Terms and Conditions of Use
What are your rights and how can you contact us?
As a data subject under the GDPR, you have the right not only to access but also to control your personal data at any time. Upon request and in accordance with Articles 12 to 23 of the General Data Protection Regulation, you may exercise the following rights with %STENAME%:
- Confirmation of whether your data is being processed
- Access to your personal data
- Rectification of incomplete, inaccurate or outdated information
- Erasure of your personal data (“right to be forgotten”) where applicable
- Restriction of processing in specific circumstances
- Data portability, allowing you to request the transfer of your data to another provider, subject to commercial and industrial confidentiality
- Objection to processing, including for direct marketing purposes
- Withdrawal of consent at any time, where processing is based on consent
- Information about the public and private entities with whom we have shared your data
- Information about the consequences of not providing consent, when consent is required
You may change your cookie preferences at any time in your browser settings. However, please be aware that disabling cookies may affect certain functions of the %STENAME% platform and impair your browsing experience.
If you wish to disable the DART cookie or other cookies used by Google, you may do so on the page dedicated to the advertising and content network privacy policy provided by Google. You can also manage how Google uses cookies for advertising purposes by accessing your Google Ads Settings.
If you have any questions, complaints, or requests regarding the use of your personal data, you may contact us through our online chat or via email at [email protected].
You may also use this channel if you believe your data has been processed in a way that does not comply with this Privacy Policy or with your choices as a data subject. You also have the right to file a complaint with the Belgian Data Protection Authority (Autorité de protection des données/Gegevensbeschermingsautoriteit) via https://www.autoriteprotectiondonnees.be.
How Do We Protect Your Data?
%STENAME% adopts a range of administrative, technical and organisational measures to protect your personal data against unauthorised access, accidental loss, misuse, alteration, disclosure or destruction. These measures are continuously reviewed and improved to reflect technological advancements and regulatory developments in Belgium and across the European Union.
Our security practices include data encryption, secure communication channels, access control, regular audits, secure development policies, and risk mitigation mechanisms that ensure data protection throughout its entire lifecycle. Your data is stored in secure environments hosted by internationally recognised providers such as Google Cloud.
Despite our best efforts, no system is entirely immune to risks. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the competent supervisory authority in accordance with Articles 33 and 34 of the GDPR.
IMPORTANT INFORMATION! READ CAREFULLY!
By accessing and/or using the %STENAME% website, you acknowledge and agree that:
- You are at least 18 (eighteen) years old and have full capacity to accept the terms of this Privacy Policy. Otherwise, you should not access or use %STENAME%’s services or any of its operated websites and services.
- %STENAME% follows international security standards and norms for data storage, protection, privacy, and transmission, although no security method is 100% secure.
- %STENAME% does not send emails requesting payments or confirmation of personal data.
- %STENAME% may conduct research within your history to improve your profile and recommend personalized products and services based on your preferences and needs.
- %STENAME% and its partners may invite you to participate in satisfaction surveys, using the collected data to improve our systems, products, content, and services.
- If you contact us to report a problem, question, or request support, %STENAME% may collect and store information related to the contact, as well as messages and data necessary for investigation and resolution of your inquiry. This data will also be used to improve our services and your experience on the platform.
Privacy Policy Updates
%STENAME% may update this Privacy Policy from time to time to reflect changes in technology, legislation or our services. We recommend that you review this page regularly to stay informed about how we protect your personal data.
By continuing to use our platform, you acknowledge and accept any changes to this Policy.
In line with the GDPR, %STENAME% has appointed a Data Protection Officer (DPO) to oversee compliance. For any data protection-related queries, you may contact the DPO via [email protected].
Date of last update: 22 July 2025.